Himanshu Sharma
1) Roknaa (Marriage Fixed Ceremony)
Profile: In this ceremony there is a formal visit between groom, bride and their parents. The meaning of this ceremony is to stop looking for matches any further.
Date: This ceremony can held several months before the wedding. Time: It is generally held in the evening.
Venue: Usually at bride’s home
Organized By: bride’s family
Gifts: No gifts
Puja: no puja
Banquet: light meal like snacks, sweets
2) Engagement
Profile: In this ceremony Bride and Groom exchange rings called the engagement ring.
Date: This ceremony can held several months before the wedding.
Time: It is generally held in the evening.
Venue: banquet hall, hotel, resort
Organized By: Usually by bride’s family
Gifts: No gifts Puja: no puja Banquet: luncheon / dinner
3) Tilak Ceremony
Profile: There are two Tilak ceremonies: one is of the bride and other is of the groom. In bride’s Tilak ceremony groom doesn’t come and in the groom’s Tilak ceremony bride doesn’t come. However parents and relatives of bride and groom are present in both ceremonies.
Date: This ceremony can held one day after the engagement or with the engagement.
Time: Morning / Evening.
Venue: Banquet hall, Hotel, Resort
Organized By: Bride and groom’s family
Gifts: In bride’s Tilak ceremony gifts are given to the groom’s relatives (this rite is known as Milnni) and Jewellery is received by bride from groom’s parents.
Puja: a pundit performs Puja Banquet: luncheon / Dinner
4) Ladies’ Sangeet
Profile: In this ceremony friends and other female relatives of bride and her parents sing and dance. There is a mehendi ceremony also in which an artist decorates the bride’s palm with mehendi. There can also be a DJ / DJ floor. Only friends and other female relatives of bride and her parents are invited in this ceremony.
Date: This ceremony held one day before the wedding.
Time: Morning / Evening. Venue: Banquet hall, Hotel, Resort
Organized By: bride’s family
Gifts: no gifts
Puja: no puja Banquet: light meal like snacks, sweets
5) Shaadi (Wedding)
Profile: In this ceremony bride and groom get married.
Date: decided by groom and bride ‘s parents with the help of an astrologer.
Time: Usually Evening.
Venue: Banquet hall, Hotel, Resort, Marriage hall, Marriage garden, ground or park.
Organized By: Usually by bride’s family Gifts: guest give gifts to bride and groom.
Puja: a pundit performs Puja. Bride and groom perform phera (moving in circle) in a mandap.
Banquet: multi-cuisine dinner
6) Reception
Profile: The purpose of this ceremony is to introduce bride with all the family members of groom.
Date: This ceremony held one day after the wedding.
Time: Usually Evening.
Venue: Banquet hall, Hotel, Resort
Organized By: Groom’s family
Gifts: Guests give gifts to bride and groom
Puja: no Puja
Banquet: multi-cuisine dinner
By Himanshu Sharma
Event management in India is still in its nascent stage. It is just ten years old as a profession. Event management is a process which involves market research, planning, marketing, execution and evaluation of an event. It involves procurement management, resource management, crowd management, attendees’ management, risk management, information and finance management.
Event management from a distance looks like a glamorous profession but infact it is not. It involves horribly long working hours and lot of hard work and dedication. Event professionals are required to organize events like wedding, concerts, parties, trade shows, exhibitions etc.
Any person who has good communication skills, enjoy interacting with people, can work for very long hours and has a very strong networking can become an event professional for events which are not corporate (like Meetings, Incentives, Conference, Exhibitions). For non corporate events there is no minimum qualification required to become an event professional.
However when an event is used as a marketing tool to promote a brand or enhance its image or increase sales then it becomes necessary that the event is organized by certified event professionals or people who are qualified enough to understand sales and marketing. There are many event management schools in India which provide courses in event management. These courses are generally certificates, diplomas or sometimes degrees. They also assist students in job placement. However majority of event professionals in India are not certified.
Certified event professionals are basically for corporate events. They are trained to use events as a powerful marketing tool to promote a company’s products/services. But most of them end up organizing events which are not corporate like weddings, parties, stage shows etc. As such they don’t get the opportunity to utilize the skills for which they got the training in the first place. Moreover certified event professionals have not been able to differentiate themselves from the uncertified one so far (by organizing events with high degree of professionalism) therefore the relevance of the event management courses in India is still under the scanner. Either the course material is not up to the mark or it is not imparted and implemented thoroughly.
For large scale national/international events (esp. trade shows), companies still prefer MBAs and not certified event professionals. Starting salary of an event professional can range from Rs 3000 to Rs 8000 (depending on the job location, hiring company and amount of exposure to events).After two or three years of experience you can expect a salary of Rs 15000 or above. Working as an entrepreneur after 2-3 years of work experience is the best option to earn in lacs and crores per month.
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