Sandy Cosser
We’ve all seen the balconies at sporting venues with the VIP boxes in the background. We imagine the fortunate and favoured sipping chilled champagne and eating mini shrimp and avocado starters in climate controlled luxury. One of our secret ambitions is to be invited to join the exclusive circle of chino clad sports revellers and see for ourselves just what goes on in one of those suites. A primary obstacle for the majority of sports goers is how to go about procuring that invitation. For most, it’s simply beyond reach.
For those who operate in corporate business circles, the chances of attending your dream sports events are much greater. Businesses are taking advantage of an increasingly popular method of wooing clients, rewarding existing clients and expanding distribution networks. They have found that one of the keys to good business is to invite important decision makers to corporate hospitality events. Treating important clients or prospective clients to their favourite sporting event, complemented with the best food and drink, creates a favourable impression and goes a long way to securing their future favour.
Before inviting any clients to a corporate event it is important to do some investigating to find out what their interests are and to accommodate them in planning. Some clients may appreciate a private box at the ballet rather than prime seats at the rugby. Others may be table tennis nuts and would therefore be less appreciative of a night of Romeo and Juliet at the theatre. It might also prove useful to find out if any of your competitors make use of corporate hospitality as a means of ensuring client loyalty and goodwill. Knowledge of the resulting benefits and disadvantages will help you to better plan your events.
It’s also important to find out if your prospective guests would prefer to attend an event alone or with their partners. Some people are particularly family orientated and wouldn’t think of attending a sports event or fun day without their children, this, too must be taken into account. If they have children or have strong ties in the local community they might not want to travel but stay within the area and support some local talent. As the event is intended to be for the client’s benefit, the client’s preferences must be your first priority.
The invitation can be issued verbally but should ideally be written. It must be delivered with due consideration given to the client’s schedule, with enough time for them to enter it into their diaries and plan around it. The invitation should be attractive and invoke interest, not only in the event, but also in meeting you and getting to know your business. It should also be done in a professional manner, as it serves as the first impression that the prospective client will have of your business. Included in the invitation package should be all the information that they will need to attend the event. If the event isn’t local you should include a map, an itinerary if the event involves more than one activity, and a card indicating that they are entitled to free VIP parking.
Corporate hospitality needn’t only be an entertaining day for prospective clients. After all of the planning and organising, it can be a rewarding day for the business staff and owner. The hospitality market is growing at an estimated rate of 150 million Pounds per year. It stands to reason that businesses that don’t take advantage off all that it has to offer, will soon find themselves scorned by clients who’ve come to expect five-star treatment, and all the courtship that they can handle. Corporate hospitality is tailor made for a world that values materialism and consumerism above all else. Businesses should just be careful that in their desire to convert clients to their side, they don’t create corporate monsters with insatiable appetites for free tickets to the most popular events.
Recommended site:
http://www.corporatehospitality.com/information/Corporate-Hospitality-.html
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Mandy Chagger
Whether you are planning meetings or team building events, creating a warm and welcoming attitude of corporate hospitality is critical for the success of your conferences. Corporate hospitality allows colleagues and clients to socialize, relax, and work toward positive team building. Seminars, meetings, conventions and conferences all allow opportunities for corporate hospitality. Corporate hospitality can add fun and flair to your annual general meetings, PR events and training courses.
Several components come into play when planning corporate events of all sorts. Location, conference venues, and activities are all relevant aspects of meetings, conventions and conferences. While all corporate event planners hope for a successful and welcoming event, making wise and thoughtful choices can help your annual general meetings, PR events, training courses and sales presentations grow and thrive. Good client and staff relations are one of the most important parts of a successful business and of successful events of all sorts. Team building and corporate hospitality will ensure that sort of success.
Location, in the most general terms, is an important consideration for all conferences and events. Select a location easily accessible by your conference attendees. Airport and railway access can be especially important. Location is also an important consideration in terms of entertainment and corporate hospitality. Activities of all sorts can play well into your events, whether you are planning a sporting event as part of your corporate hospitality or looking for more specific team building events. Choosing the right conference centre or venue for your team building event is also an important part of organizing corporate events of all sorts. Your conference venue will help to set the mood for your events, seminars or meetings. Good food, comfortable spaces, and excellent service will all help with team building at your events and meetings. If the conference venue you have chosen includes a hotel and conference support staff, this can be especially helpful for out of town attendees.
When planning team building events of any sort, corporate hospitality can be a critical component. Corporate hospitality can be as simple as a company day out or as lavish as private entertainments. Corporate hospitality is a critical aspect of team building, allowing bonding, socialization, and a feeling of unity as team members work together toward a common goal. Corporate hospitality, whether in the form of tickets to a sporting event or concert or larger group activities can be a positive bonus for employees and a morale booster in the workplace.
Corporate hospitality is also a fine choice for PR events, product launches and more. Introducing new concepts, plans and products at a corporate hospitality event like a sporting event, concert, outdoor gathering or other team building event can be a memorable and welcoming choice. Creating a positive environment for training courses and seminars will help your clients or employees to remember the material and integrate it into their professional lives in a positive and beneficial way.
Even serious corporate meetings and seminars can benefit from corporate hospitality and team building activities. Integrating a game night, themed activities or treasure hunt into your training courses, seminars, or general annual meetings can help cement the professional bonds between colleagues and clients. These team building events can even help teach cooperative work skills. Corporate hospitality and team building activities can make your seminars or events more than just educational opportunities for professional networking, but also events that leave both clients and employees with a positive impression of the conference or event.
For assistance planning a corporate hospitality event, consider consulting an experienced event planner or event planning service. It can take a lot to organise a corporate hospitality event or team building activity and an experienced professional can help make your conference or event activities a success. Whether you need a day of team building fun outdoors or a gaming night at the conference centre, an event planning service can help you make your team building dreams a reality. An event planner may be especially helpful if you would like to plan your corporate hospitality events at a sporting event or concert venue.
Corporate hospitality can range from seats at a sporting event with important clients to large scale activities and events for the entire company. Corporate hospitality and team building help to build valuable relationships, encourage networking and aid interpersonal skill development in a friendly and welcoming atmosphere. The chance to socialize with colleagues and clients outside of the workplace can improve overall relationships and help to build valuable professional and business connections. Consider consulting experienced event planning professionals to design, plan and organise the ideal corporate hospitality or team building activity for your company. From planning a company events to arranging corporate hospitality at general annual meetings and conferences, corporate hospitality and team building experts are a fine addition to your marketing team.