Evaluating Events

Event Evaluation

In all business instances it is important to evaluate your activities. This is tied to your aims and targets for the event, and helps you to measure return on investment and return on objectives.

What were your targets
Look back at your pre-event aims and targets and compare your event with them.

Ongoing Evaluation
The evaluation process should be ongoing, and occur throughout the event management process.

Measuring your ROI & ROO
Learn how to compare your Return on Investment and Return on Objectives.

What to do if you beat them
If you beat your aims for the event then great! But were they too easy?

What to do if you failed to meet them
If you failed to meet your objectives then don’t panic. Learn from what went wrong and move forward.

Look at both sides of the coin
When evaluating, many people look at just the negative elements – what went wrong – but you should look at what went well too.

Learn & take forward
No matter how your event went – there are bound to be a number of things you can learn for the future.