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May
Extend Your Trade Show Exhibit
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The recent 2007 giant Consumer Electronics Show in Las Vegas in January had over 140,000 trade show visitors with approximately 2,700 trade show exhibitors who showcased the year’s new technology and set the stage for hi-tech trends. It was the technology industry’s largest trade show, yet it was not open to the public.
There is good news, however, for trade show “wannabes” who no longer have to feel left out in the cold. Millions of virtual trade show visitors are now able to view trade show highlights and new launches via the Internet. Virtual trade show visitors can witness the breaking news of the technology trade show exhibitors online by playing video on demand found on trade show exhibitor’s websites. The CES show’s message was the news of the “digital living room” and “convergence” touting products that allow us to take our favorite media on the road and transfer it around the house. Now we can sit in our digital living rooms and watch trade show exhibitors via the Internet.
Take it from Bill Gates, tycoon of Microsoft, and legendary Steve Jobs, guru of Apple–they want to extend their audiences well beyond the trade show floor. These industry titans have created video on demand on their company websites as a way to share their trade show experience with the entire universe– not just those physically attending the trade show.
Gates gave a rousing, informative keynote speech at the CES Show, and Jobs gave a magical keynote speech at his MacWorld. Both got loud cheers from those in attendance, but they also got a lot of praise from the millions of virtual trade show visitors who viewed their speeches online.
Want to hear them now? Click on their websites and you’ll get to hear the magic they spun at their recent trade shows.
Join Bill Gates as he keynotes 2007 CES demonstrating how Microsoft is delivering a new generation of connected experiences. Gates announced several new offerings from Windows Vista, Xbox 360, Microsoft TV and more.
Here is a list of what you can see and hear about CES in Las Vegas on Microsoft’s website:
• What’s New from Partners?
• Zune After Hours It’s midnight at Tao, the perfect time to talk about Zune.
• Meet the Regans, a Windows Vista Family
• Scoble: Where to Spend Your Money?
• Tour the Microsoft Booth with Bill Gates
• Riding with Ford Sync Microsoft at CES has a front seat look at Ford Sync, jointly developed by Ford and Microsoft. Gates says that by fall the Zune will be able to automatically synchronize with a dozen 2008 Ford cars.
• Xbox and Windows Gaming
• Windows Vista Ultimate Full Motion Desktop and GroupShot Demos
• Gates Summarizes the News from CES
• Microsoft Home Server
• 2007 International CES Keynote
• Exclusive Interview: Bill Gates Previews CES
• Photographer Art Wolfe on Windows Vista
• Zune It!
• Get Your Game On
• Creating 3-D Worlds From Your Photos
• The Office 2007 User Interface
• Wireless Desktop Wins CES Design Award
At Macworld –an annual gathering of more than 40,000 Mac enthusiasts and nearly 400 trade show exhibitors at the Moscone Center in San Francisco, Steve Jobs kicked off the Expo with his state of the industry address and told the faithful what was on the horizon. Visit his website to see his keynote address and learn the news.
Remember, if you want to expand on your trade show exhibit experience and make it last after the physical trade show ends, you can add video on your company website that will highlight your trade show display and the news of your new product launches. By having video on demand, you can recapture the highlights of your trade show experience — wherever you had your trade show exhibit—whether it be at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.
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May
Turn Trade Show Leads Into Sales
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According to Michael Gilvar, President of Fish Software Inc., a Carollton, Texas- based trade show event measurement and interactive marketing firm, trade show attendees can now be categorized, identified and measured as to whether they are hot prospects through its “Immersive Media” software. By using radio frequency identification technology (RFID), trade show exhibit staff can better focus a sales pitch on their most highly qualified leads and thus greatly enhance the efficiency of lead tracking.
But how to explain this innovative lead technology to potential trade show exhibitors? Rather than going into lengthy explanations at the Exhibitor 2006 trade show, Gilvar’s company decided to explain their product by using it as an example. The FISH™ team practiced what they preached and put their product into play at the trade show.
In order to get potential clients to fill out advance surveys listing their company’s preferences, needs, and budget requirements, FISH™ held a contest that required the prospective attendee to send back a filled-out questionnaire for a chance to win an iPod. Using this prize incentive, they were able to elicit valuable information from prospective clients before the Exhibitor 2006 trade show.
Now armed with that survey information, they then sent their potential customers a tag which had to be claimed at the FISH™ trade show booth to learn if they won the prize. The tag was actually their RFID which was able to transmit this prospect’s data to a computer server in the trade show exhibit when the prospect approached within 30’ of the trade show booth to see if they won.
The tags transmitted personalized information onto the screen of a laptop computer in the trade show booth, and the FISH™ trade show sales staff was able to identify the prospect by name as well as glean key information that instantly showed how qualified a lead the prospect was.
Think of it. A trade show sales staff would now be able to spend more time selling at the show, rather than spend time trying to qualify prospects. When a targeted prospect arrives at a trade show display, the sales staff will have pertinent data that will help them to immediately advance the sales process. Each respondent profile can be pre-loaded on the trade show booth database and thus the visitor is identified upon entering the trade show exhibit. This process allows a sales person to identify VIP attendees and truly leverage the one-to-one marketing opportunity available.
By better qualifying trade show leads, your sales staff will have more energy to stay focused on hot prospects, leading to better results. This is true wherever you have your custom trade show display, custom modular exhibit or trade show booth rental, whether the exhibit is at the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.
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