Fundraising

Almost all not-for-profit and charity organisations use events.

Raising Awareness
Some organisations use events to raise awareness of their cause – the most recent obvious example of this are the Live8 concerts which took place in the summer of 2005. Other events such as charity sports events or dinners can be used to raise awareness amongst potential sponsors or political leaders.

Raising Money
The most obvious use of events within the not-for-profit sector is to raise money. This might be through sponsored events, dinners, corporate days or overseas challenges. Events can be very high profile, a great photo opportunity and give the charity the chance to raise funds.

As a reward
Many charities hold events to thank their main supporters – or to reward those who have worked their hardest to raise funds.