Club Nights

This video from the guys at djtutor.com and is the first part in a series looking at the planning of club nights with some tips for planning your night club event. In this series they will look at club night event management, promoting your night club event and the technical equipment you might need. Series also looks at club night insurance and night club ideas.

Many event managers start their careers whilst still at school or university by organising or being involved with night club events. Whilst a fanatastic way to learn the art of event management, promotion, markting, sales and all of the other things that event managers must learn, club nights can be hard to get right.

Club Venues
Getting the right venue can make or break your clubbing event – if you are in the wrong place it could make the difference between making it – or making nothing.

The Idea
Most of the successful clubnights have one specific idea of style which guides them as a kind of mission statement. Try to hit a niche idea to maximise your success.

Marketing
Marketing is the key to any club event – with the wrong marketing you will be sunk – get it right and you can pay your student loan off (or expand to other cities!)

Publicity
Designing and producing publicity for your events can be one of the most critical areas – you will spend a lot of your money on promotional materials, and the danger is that it is often thrown away or forgotten about.

Music
The most successful clubnights start because of the organisers love of music – choose a style that you like (or at least can bear to listen to everytime you are at work) and create a clear music policy. People will come to know your event for its music, and that is what will make is successful.

Customers
It is important to look after customers and to ensure that they enjoy the entire experience. There are some simple elements of organising club nights that can be used to keep the audience happy, and to increase your revenue.

Responsibilty
Many promoters are under fire for creating events that cause binge drinking and other antisocial behaviour. Make your event successful, but try to remain responsible in your actions and those of your event.