Billed as ‘the local search engine to discover things to do!’ – when.com is a new innovation from AOL.  Despite the fact that they are cutting back on services (like their online storage solution) when.com is set to be the next ‘big thing’ in social event promotion.  Why?  Well people can imput their own events, as well as the website taking the information from other event websites and directly from promoters.

Cleverly, the website tracks your IP address, and therefore knows where you are accessing the web from.  This means that they can easily provide results that are closest to your current location.  So the website knows that I’m in Gloucester, and gives me results for events taking place at Gloucester Guild Hall and Cheltenham Town Hall.

The only thing the site is really missing is the ability for viewers to vote on how good events are (or might be!) but widgets are promised for social networking sites – as well as giving users the ability to store their upcoming events in the MyWhen feature – sending them reminders about upcoming dates.

I think that the only way this will work is if people have enough interest to add events to it – without the data then it won’t be of much use – but I really like the fact that it knows where you are and suggests events to suit.

Check it out at when.com